Enhanced Brand Content, now A+ Content, done properly
Enhanced Brand Content (EBC) is the earlier name for what Amazon now calls A+ Content. If you are searching for EBC design, this is the service you need, along with Brand Story and Premium A+.
EBC and A+ Content: what changed
Enhanced Brand Content was the Seller Central feature that let brand owners add images and formatted text to their product descriptions. Amazon later brought it under the A+ Content name already used for vendors. Today there are three related features for brand-registered sellers:
- Basic A+ Content: standard modules with images, text and comparison charts.
- Brand Story: a scrolling carousel about your brand that appears across your listings.
- Premium A+ Content: larger, full-width modules with video, hotspots and carousels for eligible brands.
What we deliver
- A full brand content plan covering A+, Brand Story and, where eligible, Premium A+.
- Copy and design in a consistent brand style across your catalog.
- Templates you can reuse for new products.
- Comparison charts linking your range together.
- Submission and approval handling, including fixes if Amazon rejects a module.
How we work
- Brand review: your existing content, brand assets and tone.
- Structure: a repeatable layout for the catalog, adapted per product.
- Design and copy: produced, reviewed on mobile and approved by you.
- Rollout: published across your ASINs in order of sales priority.
What to expect
Consistent brand content makes a catalog look established and helps shoppers move between your products. It needs Brand Registry first. For a single hero product, see our dedicated A+ Content design service. Results vary by category, and we recommend measuring conversion before and after.
A senior strategist reviews your listings, ads and creative, then sends a written action plan.
- Written plan within 48 hours
- Covers listings, PPC and creative
- No obligation to hire us
Frequently asked questions
Is Enhanced Brand Content still available?
The feature is, under the name A+ Content. You will find it in Seller Central under Advertising, in the A+ Content Manager.
How do I qualify for Premium A+?
Amazon sets the criteria. At present they include having a Brand Story published on your ASINs and a history of approved A+ submissions. Eligibility appears in the A+ Content Manager when you meet them.
Can one design be used across several products?
Yes. A+ Content can be applied to multiple ASINs, and we design templates so the brand sections stay consistent while product sections change.
Related services
A+ Content designed to answer buyer questions and lift conversion: module strategy, copy, design and comparison charts for registered brands.
Help enrolling in Amazon Brand Registry, unlocking A+ Content, Stores and brand protection tools, and resolving listing control issues.
Infographic listing images that communicate features, dimensions and benefits in seconds, designed for mobile shoppers.
Ready to see what this looks like for your brand?
Book a free consultation and get a growth plan built around your catalog, your margins and your goals.