Amazon A+ Content designed to answer questions and lift conversion
A+ Content replaces the plain text description with images, comparison charts and brand storytelling. We plan it around the questions that stop shoppers from buying.
What we deliver
- Module strategy: which modules to use and in what order, based on your product and audience.
- Copywriting: short, benefit-led text that supports the images.
- Design: custom graphics in your brand style, built for desktop and mobile.
- Comparison chart: your range side by side, to keep shoppers inside your brand.
- Brand Story: the carousel that appears above A+ Content across your listings.
- Premium A+: larger modules, video and interactive elements for eligible brands.
How we decide what goes in
We start with your reviews, your competitors’ reviews and the questions customers ask. These reveal the doubts a shopper still has after viewing the image gallery: Will it fit? Is it durable? How is it different from the cheaper one? Each module is then given one job. Our guide to nine A+ module patterns shows the layouts we use most.
How we work
- Research: review mining and competitor A+ analysis.
- Wireframe: module order and draft copy for approval.
- Design: full visuals, checked on mobile where most shoppers view them.
- Submission: uploaded with image alt text and submitted for Amazon approval.
- Testing: where eligible, A+ versions are compared using Manage Your Experiments.
What to expect
Amazon states that Basic A+ Content can increase sales by up to 8% and Premium A+ by up to 20%. These are Amazon’s own upper estimates, and real results vary by product and by how good the content is. A+ Content requires Brand Registry. Text inside A+ images is not indexed like the title and bullets, so it supports conversion more than keyword ranking.
A senior strategist reviews your listings, ads and creative, then sends a written action plan.
- Written plan within 48 hours
- Covers listings, PPC and creative
- No obligation to hire us
Frequently asked questions
Is A+ Content free?
Basic A+ Content is free for brand-registered sellers. Premium A+ is currently available at no extra cost to brands that meet Amazon’s eligibility criteria, including having a published Brand Story.
Does A+ Content help SEO?
Its main effect is on conversion, which indirectly supports ranking. Image alt text in A+ modules should still be filled in properly, as it describes the content for accessibility and helps Amazon understand it.
What is the difference between A+ Content and Enhanced Brand Content?
They are the same feature. Enhanced Brand Content was the earlier name used in Seller Central before Amazon unified it under A+ Content.
Related services
Enhanced Brand Content is now A+ Content. We design A+ modules, Brand Story and Premium A+ that explain your product and brand clearly.
Infographic listing images that communicate features, dimensions and benefits in seconds, designed for mobile shoppers.
Keyword research, titles, bullets, backend terms and images optimized for how shoppers and Amazon search actually read a listing.
Ready to see what this looks like for your brand?
Book a free consultation and get a growth plan built around your catalog, your margins and your goals.