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Listing optimization: +167% conversion on 24 SKUs
New photography, premium A+ modules and keyword-optimized copy were rolled out across 24 listings and measured with split tests.
At a glance
- Scope: listing optimization across 24 SKUs.
- Work: new photography, premium A+ modules, keyword-optimized copy.
- Measurement: split tests.
- Headline result: conversion rate up 167%.
The brief
The listings were receiving traffic but too few visitors were buying. When that happens, more advertising only makes the problem more expensive. The goal was to raise conversion first, and to measure it properly instead of relying on impressions of what looked better.
What we did
New photography. Main images were reshot to be clearer and more prominent in search results, with supporting angle, detail and scale shots.
Premium A+ modules. A+ Content was rebuilt around the questions buyers raised in reviews, using larger modules, comparison charts and consistent branding across the range.
Keyword-optimized copy. Titles, bullets and backend terms were rewritten from fresh keyword research, keeping the copy readable.
Split testing. Changes were tested against the previous versions so the effect of each could be measured.
The result
Conversion rate across the 24 SKUs rose by 167%. The changes were measured with split tests, which compare new content against the previous version and are more reliable than a simple before and after comparison.
What other brands can take from this
- Diagnose before you spend: low conversion is a listing problem, not a traffic problem.
- The main image and the first few gallery images do most of the work.
- Build A+ Content from real customer questions.
- Test changes so you know what worked.
See our guide to A+ module patterns for the layouts involved.
Every account is different. A free audit shows where your own growth is most likely to come from.
- Review of listings, ads and creative
- Written plan within 48 hours
- No obligation to hire us
Frequently asked questions
Are these results typical?
No two accounts are the same. This result reflects one brand, its category, its starting point and the period stated. We set targets for a new client only after auditing their own account.
Can you share more detail about this project?
We do not publish client names. On a consultation call we can walk you through the approach in more depth and discuss how it would apply to your catalog.
Services behind this result
Keyword research, titles, bullets, backend terms and images optimized for how shoppers and Amazon search actually read a listing.
A+ Content designed to answer buyer questions and lift conversion: module strategy, copy, design and comparison charts for registered brands.
Compliant white-background main images and detail shots that show your product accurately and earn the click in Amazon search results.
Want your listings reviewed?
Book a free consultation and get a growth plan built around your catalog, your margins and your goals.