Product explainer videos that answer questions before they are asked
When a product needs assembly, has several functions or solves a problem people do not know how to describe, a short explainer video does more than any paragraph of text.
What we produce
- How it works videos: the product’s function shown step by step.
- Setup and installation guides: clear instructions that reduce support messages and returns.
- Feature walkthroughs: each key feature demonstrated in a few seconds.
- Unboxing and contents videos: exactly what the customer receives.
- Comparison explainers: which model in your range suits which need.
Where explainer videos are used
On Amazon, they sit in the image gallery, in A+ Content and Premium A+ modules, and on your Brand Store. Off Amazon, the same video works on your Shopify product pages, in post-purchase emails and on YouTube, where how-to searches bring in buyers who are still researching.
How we work
- Understand the product: we use it, or study it closely, to find where people get confused.
- Script: a simple structure of problem, solution, steps and result, kept to 30 to 90 seconds.
- Production: real footage, motion graphics, AI-assisted scenes or a mix, depending on the product.
- Captions and versions: on-screen text for silent viewing, and cuts for each platform.
What to expect
Explainer videos are most valuable for products with a learning curve. They often reduce pre-sale questions and returns caused by setup problems, and those savings can matter as much as any conversion gain. For simple products, a shorter AI product video is usually enough.
A senior strategist reviews your listings, ads and creative, then sends a written action plan.
- Written plan within 48 hours
- Covers listings, PPC and creative
- No obligation to hire us
Frequently asked questions
How long should an explainer video be?
As short as it can be while still being clear. For Amazon listings, 30 to 60 seconds is usually right. Detailed setup guides can be longer and live in A+ Content or on YouTube.
Do I need to send you the product?
For setup and how-to videos, yes, a sample gives the most accurate result. For motion-graphic explainers, good photos and the instruction manual may be enough.
Can the video include a voiceover?
Yes. We can add a human or AI voiceover, and always include captions, since many shoppers watch without sound.
Related services
AI-assisted product videos for Amazon listings, Sponsored Brands Video and social ads, produced in days and checked for accuracy.
Short AI-assisted commercial ads for Amazon, TikTok, Meta and YouTube, built around one clear message and tested against real performance data.
A+ Content designed to answer buyer questions and lift conversion: module strategy, copy, design and comparison charts for registered brands.
Ready to see what this looks like for your brand?
Book a free consultation and get a growth plan built around your catalog, your margins and your goals.