Amazon wholesale: sell established brands with a model built on data
Wholesale means buying branded products from manufacturers or authorised distributors and reselling them on Amazon. We help you find the right suppliers and products, and run the account properly.
What our wholesale service includes
- Supplier research and outreach: identifying brands and authorised distributors, and presenting your business professionally to open accounts.
- Product analysis: checking demand, Buy Box competition, fees and margin for each item on a supplier’s price list before you order.
- Category and brand approvals: preparing invoices and documents for gated categories and brands.
- Listing and pricing: adding offers to existing listings and setting repricing rules that compete for the Buy Box without racing to the bottom.
- Replenishment: reorder planning based on sales velocity and supplier lead times.
- Compliance: keeping valid invoices and supply chain records in case Amazon requests them.
Wholesale compared with private label
Wholesale products already have demand, reviews and brand recognition, so there is no launch phase and results arrive faster. The trade-offs are thinner margins, shared listings and dependence on supplier relationships. Private label takes longer and costs more to launch but builds an asset you own. Many sellers run both.
How we work
- Setup: business documents, reseller certificate where relevant and account readiness.
- Sourcing: a steady pipeline of supplier applications and price list analysis.
- First orders: small test orders on the strongest items.
- Scale: reorder what sells, drop what does not, and negotiate better terms as volume grows.
What to expect
Supplier approval takes patience: many brands decline new Amazon resellers, so outreach is a volume process. Margins are typically modest per unit, which makes accurate fee and prep cost calculations essential. We will show you the numbers on every product before you buy, including the ones we advise against.
A senior strategist reviews your listings, ads and creative, then sends a written action plan.
- Written plan within 48 hours
- Covers listings, PPC and creative
- No obligation to hire us
Frequently asked questions
Do I need a registered business to sell wholesale on Amazon?
Yes. Legitimate brands and distributors only supply registered businesses, and in the US most will ask for a reseller certificate. We help you prepare the documents suppliers expect.
Is wholesale the same as retail or online arbitrage?
No. Arbitrage means buying discounted stock from retailers. Wholesale means buying directly from the brand or an authorised distributor with proper invoices, which is more scalable and far safer for account health.
How much capital do I need to start?
It depends on supplier minimum orders and the products you choose. We help you plan a realistic first budget and start with test orders rather than large commitments.
Related services
Data-led Amazon product research: demand, competition, margins and risk assessed before you commit money to inventory.
Demand forecasting, reorder planning and FBA capacity management to stay in stock without tying up cash or paying avoidable storage fees.
Day-to-day Seller Central management: account health, catalog, pricing, cases and reporting, handled by a dedicated Amazon specialist.
Ready to see what this looks like for your brand?
Book a free consultation and get a growth plan built around your catalog, your margins and your goals.